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Our Next Act Campaign shifts from “Save The Rep” to “Rebuild The Rep”

The season reveal party will serve a dual purpose as a reminder of the theatre’s ongoing capital campaign.

“Interest in The Rep has never been higher,” said Shepherd.  “Throughout the past few months, we have been reminded daily that our community values The Rep as a unique and critical element of the Central Arkansas performing arts scene.”

Since the April 24 announcement, The Rep has received more than $692,000 in gifts and pledges that have been doubled as a result of matching grants from the John & Robyn Horn Foundation and the Windgate Charitable Foundation.

“Our audiences have stepped up and answered the call to help us ‘Save The Rep,’” said Shepherd, referring to the grassroots and community-based fundraising.

“We could not be more grateful, but the crisis is not entirely over just yet,” said Shepherd.  “With the generosity and support of our audiences, we have thankfully saved the theatre, but now it’s time for us to transition that same enthusiasm and commitment into efforts to ‘Rebuild the Rep.’”

According to Shepherd, the theatre’s board of directors is still working to raise an additional $1.2 million as part of its ongoing Our Next Act campaign to help The Rep rebound and move forward on firm financial ground.  Completion of this campaign will allow the theatre to establish operating and facilities reserve funds, and the Cliff Fannin Baker Artistic Director’s fund, while also retiring all remaining property debt. At the same time, The Rep is raising operating funds for the 2019 season.

Charitable gifts account for approximately 45 percent of the theatre’s annual budget, with the remainder of its income provided by combined proceeds of ticket sales, concessions, rentals and educational programming.


“Subscribers who commit to the entire season will be particularly important to The Rep this year as we work to continue providing theatre that is professional, affordable and sustainable,” said Rector.

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